The ratings for Hallmark's Help for the Holidays are out!
The Hallmark Christmas movie, starring Summer Glau and Eva LaRue pulled a 0.7 in 18-49 adult demographic and was viewed by 3.639 millions viewers, according to tvbythenumbers. These are preliminary numbers.
Don't forget that Hallmark is a cable network, don't try to compare those numbers with broadcast networks programs on NBC or ABC, for example.
More, it will be interesting to have the numbers for Hallmark's core demographic of women 25-54, but we will have to wait for Hallmark's own press release.
In order to give you a comparison, the Sunday, December 2nd (last week) premiere of original movie The Christmas Heart, pulled a 0.5 and gathered 3.28 millions viewers (numbers taken from tvbythenumbers) but Hallmark's press release mentioned that The Christmas Heart rated as the #2 cable movie of the day, with a 2.9 household rating and over 5.1 million unduplicated viewers.
|11 Dec 2012|
|Total comments: 4|
Message #2 | robbo | 12 Dec 2012, 23:48 GMT
im not all that surprised that the ratings, have gone through the roof for help for the holidays, with the summer glau factor, lot of fans will have been intrigued by the part she played in the film, which will have been very interesting for most people, having seen summer mostly in sc-fi, but a fantastic response from everybody for watching the movie, so pleased for the hallmark channel, so sounds like a job well done with the ratings,
Message #3 | KevinInEngland | 13 Dec 2012, 20:17 GMT
For me, this is a film that needed watching twice for a number of reasons. The first time, to follow the story, the second time looking out for various nuances.
Summer would have done quite well before talking films came out. Her expressions and body language told a story all on their own, and it was clear to see and understand how she was feeling.