Hallmark Channel published via press release the ratings for their original Christmas movie for last Saturday and Sunday, respectively the highly anticipated and advertised 'Come Dance with Me ' and Summer Glau's 'Help for the Holidays
'Help for the Holidays' was the #1 program of Sunday and #1 cable movie of the week, scoring a 3.0 Household rating and over 5.6 million unduplicated viewers, making it Hallmark’s most watched original movie of the year.
'Come Dance with Me' was the #1 program of Saturday and #2 cable movie of the week, scoring a 2.7 household rating and nearly 4.8 million unduplicated viewers.
“Help for the Holidays” was the #1 cable program of Sunday and the #1 cable movie of the week. Among the core demographic of W25-54 rating, “Help for the Holidays” ranked as the #2 cable movie and the #5 telecast of the Sunday in addition to the #3 cable movie of the week. In the Sun 8-10p time period, the movie placed in the top 5 for HH and key demo ratings, including #1 in HH (3.0 rtg), #1 in P2+ (1.7 rtg), #2 in W25-54 (1.8 rtg), #2 in A25-54 (1.3 rtg), and #3 in W18-49 (1.3 rtg). In household and total viewer impressions, “Help for the Holidays” delivered #1 in HH (2,617,000), #1 in P2+ (3,639,000), #3 in W25-54 (828,000), and #3 in A25-54 (1,189,000). The Sunday premiere of “Help for the Holidays” boosted Hallmark Channel to be the #1 rated cable network in prime time among households (2.7 HH rtg) and the #1 rated cable network for day among households (1.5 rtg), W25-54 (.8 rtg), and A25-54 (.7 rtg). The film now claims the distinction as Hallmark Channel’s most watched original movie of the year among W25-54, A25-54, and total viewers, and the 2nd highest-rated original movie of the year among households.
Hallmark has been successful with their original holiday movies "Countdown to Christmas" (12 new movies in all) as a whole from week to week (check out in the Blog the compared ratings for all the original Christmas movies
). However, learning that Summer Glau's Christmas movie performed so well is awesome and calls for a sequel to 'Help for the Holidays', don't you think?
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