The Firefly 10th Anniversary special 'Browncoats Unite', broadcast on Sunday, November 11 at 10PM/ET on the Science Channel, turned into a ratings hit for the network.
'Firefly: Browncoats Unite' garnered a total of 1.2 million viewers and was also the Science Channel’s most-watched Sunday night ever among the 25-54 demo with a 0.5 rating (which means 0.5% of the people aged 25 to 54 in the US watched the special).
SCIENCE CHANNEL’s Special EVENT FIREFLY: BROWNCOATS UNITE SKYROCKETS TO out-of-this-world RATINGS ON SUNDAY NIGHT
--1.2 Million Unique Viewers P2+ Tuned-In to the FIREFLY 10th Anniversary Special--
-- The Night Was the Network’s Most-Watched Sunday Ever among P25-54--
(Silver Spring, Md.)—FIREFLY: BROWNCOATS UNITE–Science Channel’s long-awaited 10th anniversary celebration of the cult hit series FIREFLY–earned stellar ratings on Sunday night at 10PM/ET, and was the network’s most-watched Sunday night ever among P25-54. FIREFLY: BROWNCOATS UNITE garnered 1.2 million unique viewers across the evening and was the network’s second-highest-rated telecast of 2012 among P25-54 and M25-54. The special delivered a 0.7HH rating and a 0.5 rating among P25-54. .
The excitement for FIREFLY: BROWNCOATS UNITE also was seen on Twitter with the network’s "Flock to Unlock" campaign, where fans had a chance to unlock deleted scenes and cutting room floor footage from the special. On Sunday, Firefly ranked tenth in Twitter TV Ratings in Cable (according to SocialGuide) with more than 25,000 tweets generating 26 million impressions.
The FIREFLY grassroots movement began this past July, when Science Channel’s reunion panel became the most-buzzed about television event at San Diego Comic-Con. This was followed up by Nathan Fillion’s surprise appearance at New York Comic-Con this past October, which accompanied a sneak preview of footage from the special.
On air, Science Channel’s FIREFLY extravaganza began Sunday morning with an all-day marathon of the series. That evening, at 8PM ET/PT, the final two episodes were enhanced and presented as FIREFLY: SPECIAL EDITION where executive story editor Jose Molina gave fans unique insight into the inner workings of the series by revealing FIREFLY facts and behind-the-scenes info. FIREFLY: BROWNCOATS UNITE premiered at 10PM ET/PT.
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