Alternative Reality Game : HUMAN PRESERVATION PROJECT (2011)
Here's a video introduction to The Human Preservation Project, an Alternative Reality Game for Wrigley's 5 Gum starring Terry O'Quinn and Summer Glau.
- Online press articles about Summer Glau's involvement in the project can be found here: Human Preservation Project - Summer Glau Press book
- The Human Preservation Project" was officially unveiled by Summer Glau at New York Comic Con on Friday, October 14, 2011.
Here you can find information about the Human Preservation Project (HPP).
1) Viral start
The viral started as early as end May 2011; DC Comics readers discovered QR/morses codes in Wrigley (5 gum) packages. Deciphered and scanned, theses codes led to a website TestSubjectsNeeded.com.
This first viral site invited the users to answer a strange interactive questionnaire in order to get an ID for the Human Preservation Project.
On june 10th 2011, thousands of paper helicopters with glowing LED lights have been dropped by parachutists during the musical festival Bonnaroo (see video)
This LED devices are provided with a code leading to missionicefly.com. This second viral website unveils a countdown scheduled to June 30th 2011, which ultimately leads to the names of 15 american cities.
2) Treasure hunt
Then a treasure hunt is organised based on the datas collected previously :
The goal is to discover a cylinder containing a lighted fly; the name of the winners have been published on the viral website Mission Firefly (see pics)
You can find all the pictures on Flickr : Mission Icefly gallery
3) Mission Icefly update
The final count down has unveiled a new video showing Lost's Terry O'Quinn in a mysterious video. At the very end of the video, the URL of a third viral website is showed : http://survivalcode.com/thegenesis
By following the url, we discover a new video of Terry O'Quinn, non crypted this time; at the end of the video, O'Quinn opens a box containing the same cylinder found by the treasure hunt contestants.
The door of a security facility in Alaska appears as well as a new count down, scheduled on July 16th.
And the little game goes on till the new episode involving Summer Glau