Twitter Causes Spike In TV Ratings For 29% Of Shows, Nielsen Study Says
The Nielsen study released today provides statistical evidence that there is a link between Twitter chat and a rise in TV ratings for some shows.
There is more to come on this subject. Nielsen and Twitter are set to begin publishing this fall a new “Nielsen Twitter TV Rating” that measures the volume of Twitter conversation about every program.
Expect more Summer Glau and Arrow spam in the following weeks