Maybe not the end of the Human Preservation Project Alternative Reality Game, according to specialized website ARG.com
And then, there’s Test Subjects Needed, the alternate reality game for Wrigley’s 5Gum brand. For almost half a year, the enigmatic chewing gum has led its players through a futuristic testing facility, solving a series of online flash games that gradually unlocked a narrative featuring Terry O’Quinn and Summer Glau, punctuated by city-wide hunts for intricate Icefly vials. After months of trying, players that dutifully chewed enough gum to get the necessary codes reached the Central Vault, and one final video presumably concluding the experience. And yet, it appears as though there might be more to come, as packs of 5Gum are appearing in stores with a new set of codes that won’t register on Test Subjects Needed‘s website. While this may merely be another foray into the realm of loyalty programs for the brand, Test Subjects Needed might have a little more life left in it after all.