I guess you all know that Summer Glau's Christmas movie for the Hallmark Channel, 'Help for the Holidays', was the network most watched original movie of the year in total viewers, with over 5.6 million viewers, but also among the targeted W25-54 demographic (women aged 25 to 54) and among A25-54 (Adult aged 25 to 54).
I have made a graphic inwhich you can compare the ratings for the 12 original Christmas movies that aired on the Hallmark Channel in 2012.
The movies all aired at 8pm on weekends, one on Saturday and another one on Sunday (there was no movie on Sunday November 11th, though); the movies are ordered by the scheduled premiere date, which means 'Help for the Holidays' is near the bottom.
You'll notice that Saturday's Hallmark original movies have always better ratings than Sunday's one...except for 'Help for the Holidays'. The Summer Glau effect?
That and a few other things lead me to think that Hallmark may have underestimated the potential of the movie and didn't advertise it properly. Hopefully we (Summer Glau fans) helped some with advertisement; while it's impossible to know for sure, i hope that the power-that-be (read network executives) will grasp that it's good for their business to work with Summer Glau (hopefully they will offer her another role in the future) and that her fans are a force to be reckoned with.
Here's the table of values :
Any comments or questions on these numbers?
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