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Ratings for the Hallmark Original Christmas Movies

POSTED BY chrisdvanne ON Dec 14, 2012 / 4 COMMENTS

Help for the Holidays Poster


I guess you all know that Summer Glau's Christmas movie for the Hallmark Channel, 'Help for the Holidays', was the network most watched original movie of the year in total viewers, with over 5.6 million viewers, but also among the targeted W25-54 demographic (women aged 25 to 54) and among A25-54 (Adult aged 25 to 54).

I have made a graphic inwhich you can compare the ratings for the 12 original Christmas movies that aired on the Hallmark Channel in 2012.
The movies all aired at 8pm on weekends, one on Saturday and another one on Sunday (there was no movie on Sunday November 11th, though); the movies are ordered by the scheduled premiere date, which means 'Help for the Holidays' is near the bottom.
You'll notice that Saturday's Hallmark original movies have always better ratings than Sunday's one...except for 'Help for the Holidays'. The Summer Glau effect?
That and a few other things lead me to think that Hallmark may have underestimated the potential of the movie and didn't advertise it properly. Hopefully we (Summer Glau fans) helped some with advertisement; while it's impossible to know for sure, i hope that the power-that-be (read network executives) will grasp that it's good for their business to work with Summer Glau (hopefully they will offer her another role in the future) and that her fans are a force to be reckoned with.

Ratings for the Hallmark Original Christmas Movies

Here's the table of values :

Ratings for the Hallmark Original Christmas Movies


Any comments or questions on these numbers?

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Total comments: 4

  Message #1 | chrisdvanne | 2012 Dec 14, 11:14 GMT

There's only one original movie left, 'Baby's First Christmas' airing on Saturday, december 15; i hope it will not "steal" 'Help for the Holidays' crown tongue

  Message #2 | chrisdvanne | 2012 Dec 14, 15:36 GMT

It seems as if the Hallmark Channel has put their best Christmas movies at the end of their schedule because they know by experience that the closer you get to Christmas, the better the ratings are.
That is something that could be easely verified with the numbers for the past years.

  Message #3 | robbo | 2012 Dec 15, 02:46 GMT

i think it will have to be a really good film, to beat help for the holidays ratings, they were very impressive in my view. hallmark channel must be very pleased with the outcome of the films ratings, compaired to other christmas movies over the years that they have showed. i think the crown should be safe. i think summer deserves a tiara for being a princess, because thats what she is. smile

  Message #4 | chrisdvanne | 2012 Dec 19, 16:22 GMT

The ratings for the last new Christmas movie on Hallmark Channel, which aired on Saturday 15, December, are out : 2.8 in HH Household rating and 4.7 millions viewers.

And now 'Help for the Holidays' is officially Hallmark's most watched original movie of the year!! biggrin biggrin

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