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Arrow Premiere Sees Big Gains With DVR Viewing

15 Oct 2013
chrisdvanne 3 Comments

Good news! The Live + 3 Day DVR viewing for the season premieres of Arrow and The Tomorrow People saw significant ratings gains compared to Live + Same Day ratings.
 
Summer Glau as Isabel Rochev in Arrow 2.01 'City of Heroes'
Summer Glau's Isabel Rochev in Arrow 2.01 'City of Heroes'.
 
 
Here's the press note from The CW:
 
The season premiere of Arrow saw sizable increases in Live + 3 Day delayed viewing versus Live + Same Day ratings. In total viewers, Arrow saw a 34% gain over L+SD viewing, gaining nearly a million viewers (2.73M vs 3.68M). In adults 18-49, Arrow grew 41% (0.93 vs. 1.3), and in adults 18-34 it increased 27% (0.85 vs. 1.08).
 
The delayed viewing was up considerably from last season’s premiere, when Arrow gained just 16% in total viewers when L+3 viewing was added, and gained 21% in A18-49 and 24% in A18-34.
 
THE TOMORROW PEOPLE also rose considerably in L+3 viewing, rising 27% in total viewers compared to L+SD (2.31M vs 2.96M), up 50% in A18-34 (0.54 vs 0.81) and gaining 34% in A18-49 (0.85 vs. 1.15).
 
It must be said that the ratings that the advertisers pay for (the C+3 commercial ratings) are mostly based on the Live+Same Day ratings. Yet the Live + 3 Day ratings are interesting for the networks for all sorts of analysis on viewership and behavior, especially for The CW, which has the highest concentration of young, technology-prone viewers.
 
Don't miss Arrow season 2 episode 2 titled 'Identity' on Wednesdays at 8/7c!
 
Arrow 2.02 'Identity' - Extended Preview





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Total comments: 3

  Message #1 | chrisdvanne | 15 Oct 2013, 08:10 GMT



That's very encouraging! I see that the heavy promoting of combined Arrow and Summer Glau fanbases finally paid biggrin

  Message #2 | chrisdvanne | 15 Oct 2013, 15:09 GMT



Arrow is not in trouble ratingswise and that is all that matters.

  Message #3 | Metal | 16 Oct 2013, 07:36 GMT



That's great news if it keeps up it may mean a 3rd season premise. ;P



 
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