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TSCC - Outdoor Advertisements

POSTED BY chrisdvanne ON Sep 12, 2012 / 0 COMMENTS


FOX marketing department worked hard to promote the launch of Terminator : The Sarah Connor Chronicles back in 2007/2008. Even if the serie was named after Sarah Connor, Summer Glau's character had a fair share of advertising.

Here's a selection of TSCC outdoor advertisements, like giant billboards, featuring Cameron, the reprogrammed terminator and John's protector.
 

Got Milk? is an American advertising campaign encouraging the consumption of cow's milk; the following photo is based on a photoshoot made by Patrick Hoelck for Entertainment Weekly in January 2008.

 

Got Milk? advertising campaign 2008

Entertainment WeeklyEntertainment WeeklyEntertainment Weekly

GALLERY LINK:
- Photoshoots > Magazine Photoshoots > Patrick Hoelck for Entertainment Weekly - January 2008

 


This special "Terminator Tour" bus was traveling to selecting cities aroud the United States, inviting fans to board and get filmed in front of a green scene in order to re-play the bank vault scene from TSCC pilot (wach clips in the Forum). Summer Glau posed in front of it at the TSCC premiere in Los Angeles on January 9, 2008.

 

Terminator: The Sarah Connor Chronicles Premiere in Los Angeles

Terminator: The Sarah Connor Chronicles Premiere in Los Angeles - January 09, 2008Terminator: The Sarah Connor Chronicles Premiere in Los Angeles - January 09, 2008Terminator: The Sarah Connor Chronicles Premiere in Los Angeles - January 09, 2008

GALLERY LINK:
- Public Events > Events in 2008 > Terminator: The Sarah Connor Chronicles premiere in Los Angeles - January 09, 2008

 


These print ads for TSCC (tv show or DVD) were published in various magazines, like Entertainment Weekly, published in September 12, 2008.
 

Entertainment Weekly Issue #1010/1011 - September 12, 2008

print ads for TSCCprint ads for TSCC

GALLERY LINK:
- TV Shows (incl. Web series) > Terminator the Sarah Connor Chronicles (2008 - 2009) > Season 1 > Print Advertisements (outdoor, magazines ads and WB Promo Wallpapers)

 


FOX's marketing department used a customized Mitsubishi Lancer Evolution with the Cameron torsoe promo photo painted on the front of it and Terminator: The Sarah Connor Chronicles written on the sides.
 

Print Advertisements (including outdoor, magazines ads and WB Promo Wallpapers)

Golden Apple Comics - September 13, 2008Golden Apple Comics - September 13, 2008

 

There was a giant TSCC panel featuring Summer Glau, Lena Headey and Thomas Dekker at the Warner Bros. FOX booth during Comic Con San Diego 2008.

TSCC panel - Comic Con San Diego 2008

Comic Con , San Diego - July 26 2008Comic Con , San Diego - July 26 2008

GALLERY LINK:
- Public Events > Events in 2008 > Comic Con , San Diego - July 26 2008

 


TSCC promo  were also displayed in giant billboards, bus shelter or other outdoor ads, notably in Los Angeles but also in Japan.

Outdoor advertisements

Outdoor advertisementsOutdoor advertisementsOutdoor advertisements

Outdoor advertisementsOutdoor advertisementsOutdoor advertisements

Outdoor advertisementsOutdoor advertisementsOutdoor advertisements

GALLERY LINK:
- TV Shows (incl. Web series) > Terminator the Sarah Connor Chronicles (2008 - 2009) > Season 1 > Print Advertisements (outdoor, magazines ads and WB Promo Wallpapers)​

 

No doubt you've all seen Summer Glau’s face emblazoned across a poster or print ad before but maybe you discovered a picture or two.
If your favorite picture happens to be the half-naked/half-machine promo picture featured in giant billboards, you might be interested to read what Summer Glau said about that photo shoot :
 
You know, I remember when we were on set and James Middleton, who is one of our producers, was describing this concept to me about this awesome poster.  I was going to be naked and I wasn’t going to have any legs, and my guts were going to be hanging out.  I was trying to act excited, but I was terrified.  I thought, oh my gosh, this sounds so scary, and I’m going to be up on a billboard looking like that.
 
Then I said, oh, come on.  Let’s just use a picture, a normal picture, maybe Lena holding a gun and that sounds good.  Then I saw the poster, and I thought, wow.  I’m actually – I understand the concept now.  I thought its’ really different.  I think it’s going to make people wonder.  It’s interesting.  And I think it says a lot about the show.
 
But I remember they were talking about how they were going to start the campaign in LA in December, but I went home for Christmas and for New Years.  And when I got home is when all the posters were up.  I can’t even describe how it feels.  It doesn’t feel like me.  When I look at it, I just think about the team of people that put it together.  It doesn’t even really register that it’s me, so it kind of represents all of us to me.

 

It turned out to be a winning move from James Middleton, given the iconic status gained by that photo and by Summer's character Cameron Phillips.

 

I hope you enjoyed this blogpost and of course feel free to leave a feedback in the comment section.

 





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