Good news! The Live + 3 Day DVR viewing for the season premieres of Arrow and The Tomorrow People saw significant ratings gains compared to Live + Same Day ratings.
Here's the press note from The CW:
The season premiere of Arrow saw sizable increases in Live + 3 Day delayed viewing versus Live + Same Day ratings. In total viewers, Arrow saw a 34% gain over L+SD viewing, gaining nearly a million viewers (2.73M vs 3.68M). In adults 18-49, Arrow grew 41% (0.93 vs. 1.3), and in adults 18-34 it increased 27% (0.85 vs. 1.08).
The delayed viewing was up considerably from last season’s premiere, when Arrow gained just 16% in total viewers when L+3 viewing was added, and gained 21% in A18-49 and 24% in A18-34.
THE TOMORROW PEOPLE also rose considerably in L+3 viewing, rising 27% in total viewers compared to L+SD (2.31M vs 2.96M), up 50% in A18-34 (0.54 vs 0.81) and gaining 34% in A18-49 (0.85 vs. 1.15).
It must be said that the ratings that the advertisers pay for (the C+3 commercial ratings) are mostly based on the Live+Same Day ratings. Yet the Live + 3 Day ratings are interesting for the networks for all sorts of analysis on viewership and behavior, especially for The CW, which has the highest concentration of young, technology-prone viewers.
Don't miss Arrow season 2 episode 2 titled 'Identity' on Wednesdays at 8/7c!
Arrow 2.02 'Identity' - Extended Preview
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