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Arrow's 'The Scientist' is on target, hits series highs in adults 18-34

POSTED BY chrisdvanne ON Dec 07, 2013 / 2 COMMENTS


'The Scientist', inwhich soon-to-be-The-Flash Barry Allen was being introduced, notched 3.24 million viewers, marking Arrow's most-watched episode of the season, and a 1.2 rating among adults 18-49, tying its season high (achieved in episode 2.06 "Keep Your Enemies Closer").
 
This is also good news for 'The Flash' spin-off that The CW will be shooting (the stand-alone pilot episode will be directed by David Nutter, who also directed the pilot for Arrow).
 
Sparks fly between the timid Barry and Felicity in Arrow's The Scientist
Sparks fly between the timid Barry and Felicity
in Arrow's The Scientist.
 
 
Here’s the press release from The CW with more infos on the various age demographics:
 
UPDATED – NEWS FLASH: ARROW HITS SERIES HIGH IN A18-34
 
ARROW Draws Most Watched Episode Since February,
 
Matches Series Highs in Men 18-34 and Men 18-49
as Barry Allen Arrives in Starling City
 
December 5, 2013 (Burbank, CA) –  UPDATED: With Barry Allen making his first appearance in Starling City, The CW’s ARROW last night climbed to an all-time series high in adults 18-34 (1.2/4) and delivered its most watched episode (3.24 million) since February (2/13/13), according to national Live + Same Day Nielsen ratings for Wednesday, Dec. 4, 2013.
 
ARROW also matched its series highs in men 18-34 (1.4/6) and men 18-49 (1.5/5), while matching its season best in adults 18-49 (1.2/4).
 
Versus its last original episode two weeks ago, ARROW grew +22% in total viewers, +33% in adults 18-34, +20% in adults 18-49, +56% in men 18-34, and +36% in men 18-49.
 
ARROW ranked #1 in the 8:00-9:00p.m. hour in men 18-34, and ranking third (tied with Fox and ahead of ABC) in adults 18-34.
 
Last night was The CW’s best Wednesday of the season among adults 18-34 (0.9/3). For the night, The CW was up +14% in total viewers (2.49 million) versus two weeks ago, the most recent Wednesday with regularly scheduled programming. The network was up +29% in adults 18-34 (0.9/3), +13% in adults 18-49 (0.9/3), +57% in men 18-34 (1.1/4), and +38% in men 18-49 (1.1/3).  It was The CW’s best Wednesday night among men 18-34 and men 18-49 since 2/13/13.
 
This season, ARROW sees a +45% increase in Live + 7 Day viewing versus Live + Same Day viewing among total viewers, averaging 4.1 million viewers per episode in L+7. ARROW also sees a +47% gain in adults 18-34, and a +54% increase in adults 18-49 in L+7 versus L+SD. THE TOMORROW PEOPLE sees a +41% increase in total viewers, a +55% increase in adults 18-34, and a +54% jump in adults 18-49 compared to same day viewing.
 
 
Who thinks Oliver and Isabel should continue as a couple?
Who thinks Oliver and Isabel should continue as a couple?
 
The introduction of DC comics fan favorite Barry Allen hits its target, judging from the ratings in adult 18-34 (1.2), men 18-34 (1.4) and men 18-49 (1.5). Though this episode did not deliver better ratings than the Diggle-centric-Isabel-Oliver-hooking episode in adult 18-49.
 
I wonder if Arrow can keep those numbers next week. Nevertheless, things are looking good for the Flash next year. Grant Gustin is perfect in the role so far.
 
Take on our poll in the forum: What did you think about Arrow 2.08 "The Scientist"? And if you missed “The Scientist,” it’s already available on Amazon Instant Video and iTunes!




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Total comments: 2

  Message #1 | Metal | 2013 Dec 07, 22:46 GMT



Felicity was stunning wow. 
In the screens you can see that Summer wasn't scoring any worse. wink

Whoever did the make up for this ep was an artist. 
Not that those women aren't killingly hot, but they really complimented on them in this ep. 
Even Shado seemed extra cute, tho she wasn't in a ball dress and make up. 
Eventho the ep was awesome especially everything. xD 
I can go and watch through those scenes whole day long. Until the next ep atleast. 

The fact that it hits adult viewers is great imo actually, I fit in this range perfectly btw. ;D 
It shows that the viewer base is probably more intelligent than the majority of other shows and compliments the brilliant work that the writers and the whole team have been doing on the show. But it can be sometimes "disturbing" that you miss out the teen base or atleast larger part of it, but then again I don't know how exactly ratings work and if teens are subject to be rated as well or 18 is the minimum "monitored". 

However I think that if the adults watch, there's more than good chance that the younger will pick it up as well in case they haven't already. Personally I would've been addicted to such show if I was 13 even 15. If the main character wouldn't be enough, the ladies surely would've nailed it for me. ^^

  Message #2 | chrisdvanne | 2013 Dec 07, 23:50 GMT



Sure, "The Scientist" hit its target, aka the young adults who are also fan of comic books, as proven by the men 18-34 ratings.. But it did not beat episode 2.06 (inwhich Isabel and Oliver hook up in Russia) in the adult 18-49 demo (men and women).
And the total number of viewers was only slightly higher than the previous season highs. Given the high level of expectation in regards of Barry Allen's introduction, I was expecting better ratings.

Arrow is watched every week by more than 3 Millions viewers but its ratings are similar or inferior to those of The Vampire Diaries or Supernatural, who are watched by 2.5 Millions viewers only. Which means a large chunk of Arrow viewers are outside the adult 18-49 age demographic (or Nielsen is unable to measure them).



 
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